Authors:
Tania Zhydkova
TL;DR
- •Tiger Finder’s new Search by website feature turns a brand or product URL into ready-to-run creator searches.
- •The analysis takes under a minute and suggests filters based on what it learns about the brand.
- •Each search is editable, so you can refine it before looking through matching creators.
- •You control the final criteria, including follower count and the markets your campaign targets.
Spend less time figuring out which TikTok creators could fit your campaign. Tiger Finder’s new Search by website feature suggests creator niches based on your products and target audience.
Paste your brand’s website link, and in under a minute, you’ll have ready-to-run searches with suggested filters. You can start exploring potential partners with the search setup already done.
How does Search by website help you find relevant creators?
Search by website helps you identify creator niches where your product could fit naturally into the content. You get specific ideas for what to look for when building your shortlist.
For example, Tiger Finder analyzed the website of food-storage brand Sistema and suggested:
- Meal prep creators who cook ahead for busy weeks and portion meals into containers.
- School lunch creators who share lunchbox ideas and show how they pack food for their children.
- Home organization creators who demonstrate fridge and pantry storage solutions.
Each suggestion shows a different way the brand’s products could fit into everyday content. You can explore the use case that matches your campaign and find creators who already make those kinds of videos.
The searches focus on what creators post about, so they can help you discover potential partners who have never mentioned your brand. Tiger Finder also checks how much the suggested searches overlap to help you explore a broader range of creators.
How do you find creators using your website?
Paste your URL into Search by website to generate suggestions. Choose an idea to open an editable search with preset filters.
Here’s how it looks with Medik8’s storefront.
1. Paste your brand or product URL
In Tiger Finder, select Search by website. Paste the URL into the field and click Analyze brand.
Use your homepage to start with the brand overall. For a campaign focused on one product or collection, paste that specific page so the analysis has a clearer focus.
2. Review the brand profile
Tiger Finder creates a brand summary and shows its understanding of your audience. It also identifies the brand’s content style and target markets.
In the Adidas example, the profile describes a global sportswear brand with products for sport and everyday wear. It identifies an audience interested in performance gear and sneaker culture, and lists the United States as the target market for this scan.
Read through the profile before moving on. If anything needs correcting, use Edit profile to update it.
3. Choose a creator search idea
Below the profile, you’ll find three search cards. Each contains a suggested creator description and the filters that will accompany it.
For Adidas, Sneaker Collectors focuses on creators who discuss new releases and review how sneakers look and feel. Run Creators looks for people who share running routines and discuss training gear. Soccer Creators covers content about football training and match days.
These give you specific content angles to consider for your campaign. A campaign for running shoes could start with the Run Creators suggestion.
Click Try this query on the card you want to explore.
4. Adjust the search and build your shortlist
Your chosen description opens in Tiger Finder’s search screen with its suggested filters applied. Review the settings, then click Search with AI.
In this example, the Run Creators query opens with Creator location set to the United States and three ranges selected under Creator age. Person is selected in the AI Profile Classifier to focus results on individual creators, not organizations or businesses.
Review these settings against your campaign brief. You can edit the description and add criteria such as follower count or average views before running the search.
Check Audience location separately if your campaign needs to reach viewers in a particular country. This filter lets you target where a creator’s engaged audience is located.
Review the matching profiles and save the creators you want to consider to a list. Watch their recent videos to check how your product could fit into their content.
Before finalizing your shortlist, review these five mistakes to avoid when finding TikTok influencers.
When is Search by website useful?
Search by website helps when you know the brand you want to promote and need a starting point for finding relevant creators.
- For an agency taking on a client, the client’s URL gives you initial search ideas to discuss with the team.
- For a brand launching a product, a dedicated product page helps focus discovery on content relevant to that launch.
In the example below, Tiger Finder analyzed the page for Adidas Leopard Print Handball Spezial Shoes. It suggested searches for Sneaker reviewers, Streetwear stylists, and Outfit creators. The suggestions focus on fit and everyday styling, giving you a starting point for finding creators who could feature that pair.
Your campaign brief still guides the final selection. The website provides brand context; you bring the campaign goal and decide who belongs on the shortlist.
Try searching by website in Tiger Finder
Start with the page for the brand or product you’re promoting. Tiger Finder will turn it into search ideas you can use to find your next creator partners. Try Tiger Finder for free!
TikTok Influencers in Seconds