New in Tiger Finder: vet TikTok creators and find lookalikes

Tiger Finder now lets you check a TikTok creator’s performance and find similar creators using just their username. You’ll see their average views and engagement rate, along with accounts that make similar content.

You can look into a creator before reaching out, then keep building your shortlist from the same search.

What can you learn about a creator before reaching out?

The full profile helps you understand how a creator’s account is performing and whether their content could work for your brand. You’ll have more context for deciding who belongs on your campaign shortlist.

Performance and growth

Average views and engagement rate give you a snapshot of the creator’s performance. The Growth charts show how those metrics have changed over time, and you can explore follower growth too.

That’s useful when a creator catches your attention with one popular video. 

The charts help you see whether performance has been building steadily or includes a short spike. Sudden jumps are also worth checking when you’re looking out for fake TikTok influencers.

Audience and content fit

Audience Location shows an estimated country breakdown of the creator’s engaged audience. If your product is available in the US, for example, you can see whether a meaningful share of that audience is in the market you want to reach.

The Audience & style section describes who the content is likely to appeal to and how the creator communicates. That helps you picture whether their delivery would suit your campaign. A creator known for casual product demos, a popular format for UGC on TikTok, could be a promising match when you want to show how something works.

Additional topics gets more specific about the subjects they cover. For an iPhone accessory launch, regular videos about iPhones and iOS give you a clear connection between your product and the creator’s usual content. That’s something you can build a collaboration around.

How do you check a creator in Tiger Finder?

All you need to get started is their TikTok username.

In Tiger Finder, open Vet profile & discover lookalikes in Discover. Enter the username without the @ and click Analyze.

You’ll get a summary of the creator’s content and performance, with similar creators underneath. View details opens the fuller analysis described above, including growth charts and audience information.

You can save anyone you’d like to consider to a list. Contact details appear in the profile when available, so you can reach out and start a TikTok brand partnership when you’re ready.

How do you find more creators like them?

Lookalike search helps you find TikTok influencers who make the kind of content you already like. The suggestions appear below the profile you checked, in Similar creators.

From there, you can shape the list around your campaign. For example, if you’re promoting a product in the UK, Audience location helps you focus on creators whose engaged audience is there. You choose the minimum share you need in that country.

When can lookalikes help with your next campaign?

Lookalikes are especially useful when you already have a creator in mind and need more options. You might be considering someone a client recommended, or looking for more people like the creators behind your successful TikTok campaigns.

When your client recommends a creator

You can check your client’s suggestion and bring a few other relevant creators into the conversation.

The client may love how that creator presents products. Lookalikes let you explore other people with a similar approach, and filters help you focus on those who fit the campaign’s target market.

When you present your shortlist, you can explain how each creator could feature the product in their usual videos and whether their audience matches the target market. You’re helping the client picture the collaboration before anyone commits.

And if the original creator is already booked, you have other people to approach.

When you want more creators like a past partner

If a creator helped raise awareness of your brand or brought in sales, you may want to find more people like them for your next campaign. 

This is especially useful when you’re expanding a campaign that performed well and need more creators to join.

💡 Enter their TikTok username in Tiger Finder to find creators with similar content and style.

Your campaign requirements can help you narrow the suggestions. If the previous partnership worked well in the UK, for example, you can filter for creators whose engaged audience is also there. You can also filter by average views to find creators with the reach you’re looking for.

Try it with a creator you’re considering

A TikTok username is enough to explore the feature. You can check the creator’s profile and see who else might be a fit for your next campaign.

Analyze a TikTok creator in Tiger Finder