Explore 100 of the largest TikTok creators based in Italy, ranked by follower count. Compare their engagement rates, then use Tiger Finder to review recent video performance and find business emails.
Top 100 TikTok influencers in Italy
Last refreshed October 2026, based on the latest creator data in Tiger Finder.
| 1 |  Arnaldo Mangini@arnaldomangini | 36.4M | 3.2% |
|---|---|---|---|
| 2 |  🔥Paky Official🔥@paky__official | 29.6M | 1.3% |
| 3 |  Fabrizio Romano@fabrizioromano | 28.5M | 14.4% |
| 4 |  Ornella Zocco@ornellazocco26 | 25.8M | 0.7% |
| 5 |  Manuel Mercuri@mercuri_88 | 24.6M | 8.3% |
| 6 |  AC Milan@acmilan | 23.4M | 14.6% |
| 7 |  Inter@inter | 23.1M | 15.9% |
| 8 |  GialloZafferano Loves Italy@giallolovesitaly | 22.8M | 2% |
| 9 |  Gianluca Vacchi@gianlucavacchi | 22.3M | 5.9% |
| 10 |  Urban Theory@urbantheory_ | 21M | 5.5% |
Looking for Italian TikTok influencers in a particular niche?
Search Tiger Finder for the topics and products creators feature in their videos.
How the ranking works
The list orders Italy-based creators from the highest follower count down. It gives you a starting point for comparing account size and exploring potential campaign partners.
Each row also shows engagement rate based on recent posts. Review this alongside follower count to understand how actively viewers respond to a creator’s current content.
Creators qualify through location signals that place them in Italy. Posting in Italian alone does not establish eligibility. We update the ranking monthly, with the latest cutoff date displayed above the table.
What Italian creators charge
In 2026, Italian TikTok fee benchmarks range from €175–€800 per sponsored video for creators with 10,000–50,000 followers, approximately US$200–900. For accounts with 50,000–300,000 followers, the range rises to €800–€3,750, approximately US$900–4,200.
- 10K–50K followers€175–€800per sponsored video
- 50K–300K followers€800–€3,750per sponsored video
These benchmarks exclude production costs, taxes, and agency fees, as well as usage rights and exclusivity. Recent reach and the work involved may affect the final price.
For a wider breakdown by format and creator tier, read our guide to TikTok influencer rates.
What engagement rate to expect for the fee
Italian creators with 3,000–50,000 followers have a median engagement rate of 6.8%, compared with 7.3% for accounts above one million followers. Use the relevant tier as a reference when comparing quotes, then review the creator’s recent posts to see how consistently they perform.
| Follower tier | Median engagement rate (Italy) |
|---|---|
| 3K–50K | 6.8% |
| 50K–100K | 6.3% |
| 100K–500K | 6.5% |
| 500K–1M | 7% |
| 1M+ | 7.3% |
The Italian creator market in numbers
TikTok’s advertising tools showed a potential audience of 22.0 million adults in Italy in late 2025, equivalent to 43.5% of the population aged 18 and over. Potential ad reach increased by 6.9% between the end of 2024 and late 2025.
The adult advertising audience was 59.7% female and 40.3% male. These estimates cover adults available to advertisers. They exclude younger users and do not represent TikTok’s total monthly active user count.
What Italian creators look like in the Tiger Finder database
Tiger Finder tracks 430.9K creators based in Italy. Their median follower count is 6.2K, with median views of 745 per video and a median engagement rate of 6.8%. The table below compares the Italian creator database with the global figures.
| Metric | Italy | Global |
|---|---|---|
| Creators tracked (3K+ followers) | 430.9K | 45M |
| Median followers | 6.2K | 5.7K |
| Median engagement rate | 6.8% | 11.5% |
| Median views | 745 | 472 |
| Share with a contact email | 4% | 2.4% |
Hiring TikTok influencers in Italy
Start with the content your ideal creator already makes. Search Tiger Finder for a relevant topic, apply the Italy location filter and review the matching profiles. Watch recent videos to check whether the creator’s style would suit your product.
Try a prompt such as “Italian skincare creators who review affordable pharmacy products”. Tiger Finder analyzes video content to find relevant accounts. If your brief calls for female or male creators, use the gender filter to narrow the results.
Use these filters to refine your shortlist
Location
Choose Italy to find creators based in the country. Ask for audience insights to confirm where their viewers live.
Follower tier
Select an account size that fits your campaign, then compare quotes for the same scope of work.
Engagement rate
Review each creator against the Italian median for their follower tier, using the same calculation method.
Average views against followers
Check several recent videos to see whether the average reflects consistent reach or a single unusually popular post.
Business email
Find profiles with a contact address and check whether you will be speaking to the creator or their management.
Working with Italian creators
When approaching creators in Italy, explain why your brand belongs in their content. Give them room to preserve the regional references their audience recognizes.
Explain how your brand fits their values
In a 2025 European creator survey, 62% of Italian respondents named shared values as a criterion for choosing brand partners, the highest share among the surveyed markets. The research covered creators across social platforms.
Make that connection specific in your outreach. For a creator who regularly discusses clothing waste, explain how your product supports the approach they already advocate. Provide evidence for relevant claims and invite them to assess the product before developing a recommendation.
Preserve regional language and references
Regional identity can be part of an Italian creator’s appeal. TikTok’s “Ti Racconto l’Italia” project highlighted creators telling stories through local dialects and traditions. Its Sicily feature included comedy built around regional accents and food content rooted in Sicilian recipes.
Let the creator adapt your brief to the expressions and references they normally use. For national campaigns, discuss subtitles where regional speech may need explanation. For local businesses, check that the creator reaches people who can realistically visit your location.
Make the commercial relationship clear
Italy’s IAP Digital Chart specifies that promotional videos should carry a clear advertising label in the opening scenes and at the beginning of the description.
Agree on a visible label such as “Pubblicità” before filming. If you send a product without commissioning content, discuss the appropriate wording, such as “Prodotto inviato da” followed by the brand name. Keep the disclosure in place when reusing the content on other channels.
Related pages
FAQ
Who is the most successful TikToker in Italy?
By follower count, Arnaldo Mangini leads our Italy ranking with 36.4M followers and 66.2K median views per video.
For a brand campaign, success also depends on the audience response you need. Italian creators with 3K–50K followers have a median engagement rate of 6.8%, compared with 7.3% for accounts above one million followers. Review those benchmarks alongside the creator’s content and audience fit.
Who has the most TikTok followers in Italy?
Arnaldo Mangini currently ranks first among Italy-based creators in our database, with 36.4M followers. 🔥Paky Official🔥 follows with 29.6M, ahead of Fabrizio Romano with 28.5M. The ranking at the top of this page shows the latest follower totals and engagement rates.
How much do Italian TikTokers earn?
Sponsored-video benchmarks range from €175–€800 for creators with 10,000–50,000 followers, approximately US$200–900. For creators with 50,000–300,000 followers, the range is €800–€3,750, approximately US$900–4,200. Monthly income depends on the number of paid collaborations and other revenue sources. These project fees do not represent take-home earnings.
How many people use TikTok in Italy?
TikTok’s advertising resources showed a potential audience of 22.0 million adults in Italy in late 2025. This figure measures advertising reach among people aged 18 and over. It excludes younger users and should not be treated as the platform’s complete monthly active user count.
How many Italian creators are in the Tiger Finder database?
Tiger Finder contains 430.9K TikTok creators based in Italy, with data refreshed monthly. Around 4% have a contact email listed. Search by the content they create and apply the Italy location filter to find profiles relevant to your campaign.
How do you check if an Italian creator’s audience is real?
Compare viewing patterns across recent videos and read comments for responses that relate to the content. Investigate unexplained follower spikes and ask for audience insights to check where viewers live. Our guide to spotting fake TikTok followers explains the signals to review before agreeing on a partnership.
Which language should an Italian TikTok campaign use?
For a campaign aimed at customers in Italy, start with creators who already communicate with that audience in Italian. Regional expressions or dialect may be part of their style, so discuss subtitles if wider comprehension matters. English can suit a campaign aimed at international visitors or customers. Ask for audience insights and choose the language that fits the people you want to reach.