Top 100 TikTok influencers in the Netherlands

Explore 100 of the largest TikTok creators based in the Netherlands, ranked by follower count. Compare engagement rates, then use Tiger Finder to review recent video performance and find business emails for your shortlist.

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How the ranking works

  1. Creators appear in descending order of follower count, giving you a quick comparison of the largest accounts based in the Netherlands. Their position reflects audience size. Your shortlist should also take the content and intended campaign audience into account.

  2. The engagement rate alongside each profile comes from recent posts. Compare it with similar-sized accounts, then watch the creator’s latest videos to see how viewers respond to their usual content.

  3. Eligibility depends on location signals placing the creator in the Netherlands. Dutch-language videos alone do not establish that connection. We update the list monthly, and the refresh date above the table shows which data the ranking uses.

What Dutch creators charge

Dutch TikTok fee benchmarks put a sponsored video at €50–€200 for creators with 1,000–10,000 followers, approximately US$55–225. For creators with 10,000–100,000 followers, the range is €200–€1,500, approximately US$225–1,680. Use these indicative ranges to plan a budget and request a quote for your brief.

  • 1K–10K followers€50–€200per sponsored video
  • 10K–100K followers€200–€1,500per sponsored video

Ask for a euro quote that specifies production and posting costs, with any VAT or agency fees clearly stated. Agree separately on reuse in your own channels and paid advertising. For Spark Ads, confirm how long you can promote the post and what that permission costs.

Our guide to TikTok influencer rates explains how account size and content rights affect the price.

What engagement rate to expect for the fee

Dutch creators with 3,000–50,000 followers have a median engagement rate of 7.5%. For accounts with more than one million followers, the median is 7.2%. Use the relevant tier as a reference when comparing quotes, and check recent views to understand the reach behind the fee.

Median engagement rate (Netherlands)
Follower tierMedian engagement rate (Netherlands)
3K–50K7.5%
50K–100K6.7%
100K–500K6.7%
500K–1M6.9%
1M+7.2%

The Dutch creator market in numbers

In May 2026, TikTok reported more than 7.5 million users in the Netherlands. Separately, its advertising data for late 2025 showed potential reach of 6.30 million adults, equivalent to 41.9% of the population aged 18 and over.

Potential adult ad reach grew by 11.9% between the end of 2024 and late 2025. Women represented 62.4% of that advertising audience, and men accounted for 37.6%. These advertising estimates exclude younger users and measure a different audience from the wider user figure.

What Dutch creators look like in the Tiger Finder database

Tiger Finder tracks 137.8K creators based in the Netherlands. The median account has 7.1K followers, with 975 median views per video and a median engagement rate of 7.4%. Use the table below to compare the Dutch market with the global database.

Hiring TikTok influencers in the Netherlands

Begin with the topic your creator should already cover. Describe the content in Tiger Finder and select the Netherlands as the creator location. Review the matching videos to see which accounts give your product a relevant place in the conversation.

Try a prompt such as “Dutch home creators who share affordable ideas for small living spaces”. Tiger Finder analyzes video content to find relevant profiles. If your campaign calls for female or male creators, apply the gender filter to focus your search.

Use these filters to build your shortlist

  • Location

    Select the Netherlands to find creators based there. Ask for audience insights to check how many viewers live in the country your campaign serves.

  • Follower tier

    Choose an account size that fits your budget. Compare fees for equivalent deliverables and usage rights.

  • Engagement rate

    Use the Dutch median for the creator’s follower tier as a reference, with the same calculation method for both figures.

  • Average views against followers

    Review several recent videos to understand typical reach and check whether a viral post has lifted the average.

  • Business email

    Find profiles with a listed contact address, then check whether the creator or their representative handles brand partnerships.

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Working with Dutch creators

Dutch creator campaigns benefit from a clear sense of the audience’s everyday life. Local industry practices and the Dutch gifting calendar also deserve a place in your brief.

  • Tiger with a megaphone

    Keep the tone grounded and practical

    The Dutch idea of “nuchter” describes a down-to-earth, matter-of-fact approach. For a creator partnership, this can mean showing how a product helps in an everyday situation and explaining its value in straightforward language.

    Give the creator the essential product facts and let them build the demonstration around their own routine. A kitchen appliance could appear while they prepare their usual weekday dinner, with an honest explanation of what it makes easier. Keep the creator’s familiar humor and way of speaking in the sponsored video.

  • Tiger with a map pin

    Ask about Dutch creator certification

    The “Certified by Influencerregels.com” programme gives creators training in Dutch advertising rules. Participating advertisers, including Unilever, require the certificate in new influencer contracts. Certification lasts for one year, so it can already be part of a Dutch creator’s routine business administration.

    Ask about certification when you discuss the partnership. If your brand requires it, check the expiry date in the public register and agree on any renewal before publication. The certificate records completed training; your team should still review the campaign’s claims and advertising labels.

  • Tiger with an hourglass

    Plan gift recommendations before 5 December

    “Sinterklaas” is an important Dutch gift-giving occasion on 5 December. Adult celebrations can include handmade gift packaging and a personal poem. This creates a specific setting for creators who make craft videos or share affordable gift ideas.

    Ask how the creator celebrates and whether the product could fit a gift exchange. A stationery brand could feature in making a personalized package, for example. Schedule recommendations while viewers still have time to buy and prepare their gifts, and make delivery deadlines clear in the brief.

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Related pages

FAQ

Who is the most successful TikToker in the Netherlands?

By follower count, Kirya Kolesnikov leads our Netherlands ranking with 33.7M followers and 40.6K median views per video.

Campaign success also depends on the audience you want to reach. Dutch creators with 3K–50K followers have a median engagement rate of 7.5%, while those above one million followers have a median of 7.2%. Compare those figures with each account’s recent videos and relevance to your campaign.

Who has the most TikTok followers in the Netherlands?

Kirya Kolesnikov ranks first in the Netherlands with 33.7M followers. deSHIK follows with 24.7M, and Kira Simurina lips baby🦋 has 18.6M. The table above shows the latest follower counts and engagement rates.

How much do Dutch TikTokers earn?

Dutch sponsored-video fee benchmarks range from €50–€200 for accounts with 1,000–10,000 followers, approximately US$55–225. For creators with 10,000–100,000 followers, the range is €200–€1,500, approximately US$225–1,680. A creator’s monthly income depends on the number of paid projects and other revenue sources. Expenses and taxes affect how much they keep.

How many people use TikTok in the Netherlands?

TikTok reported more than 7.5 million users in the Netherlands in May 2026. Its advertising resources separately indicated potential reach of 6.30 million adults in late 2025. The figures use different dates and measures; the advertising estimate covers people aged 18 and over.

How many Dutch creators are in the Tiger Finder database?

Tiger Finder includes 137.8K TikTok creators based in the Netherlands and refreshes their data monthly. Around 7.5% list a contact email. Select the Netherlands as the creator location and describe the content you need to find relevant accounts.

How do you check if a Dutch creator’s audience is real?

Review recent videos for consistent viewing patterns and comments that relate to the content. Look into sudden follower increases and request audience insights before agreeing on a campaign. Our guide to spotting fake TikTok followers explains which signals to examine.

Which language should a Dutch TikTok campaign use?

For a campaign aimed at Dutch-speaking customers, start with creators who already make content in Dutch. English can suit an account serving an international audience. Agree on the spoken language and subtitles separately, and check audience location: Dutch-language content may also attract viewers in Belgium, while an English-language account can reach well beyond the Netherlands.

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