Explore 100 of the largest TikTok creators based in Sweden, ordered by follower count. Compare engagement rates, then use Tiger Finder to review recent video performance and find business emails for your shortlist.
Top 100 TikTok influencers in Sweden
Last refreshed October 2026, using the latest creator data in Tiger Finder.
| 1 |  Zlatan Ibrahimović@zlatanibrahimovic | 13.9M | 8.7% |
|---|---|---|---|
| 2 |  Кукояки@panarinkaa | 11.4M | 6.5% |
| 3 |  Маша и Медведь@mashaandthebear_official | 7.1M | 7.1% |
| 4 |  Isabell.afro@isabell.afro | 7.1M | 7.8% |
| 5 |  Izaandelle@izaandelle | 6.7M | 11.1% |
| 6 |  Marcus & Martinus@marcusandmartinus | 5.5M | 11.2% |
| 7 |  Dropship@dropship | 4.9M | 4.6% |
| 8 |  jaymondy@jaymondy | 4.6M | 5.8% |
| 9 |  Score 90@score90 | 4.3M | 6.6% |
| 10 |  HRVY@hrvy | 4.1M | 12% |
Looking for Swedish TikTok creators in a particular niche?
Describe the videos you want to find and use Tiger Finder to explore accounts that match your campaign.
How the ranking works
Follower count determines each creator’s position, so the biggest accounts based in Sweden appear at the top. Use the ranking to compare their scale before looking more closely at the people and topics behind those numbers.
Each profile’s engagement rate draws on recent posts. It gives you a starting point for assessing audience response. Review the creator’s latest videos to see which subjects and formats attract that engagement.
A creator needs location signals that place them in Sweden to qualify. Swedish-language content alone does not establish where an account is based. We refresh the ranking monthly, with the latest data date displayed above the table.
What Swedish creators charge
Swedish TikTok packages range from SEK 2,900–9,300 per video, approximately US$290–930, before VAT. Broader micro-creator fee estimates put accounts with 10,000–100,000 followers at SEK 5,000–25,000 per post, approximately US$500–2,490, across social platforms. These are advertised prices and guide estimates; request a TikTok quote for your brief.
- TikTok video packagesSEK 2,900–9,300per video, before VAT
- 10K–100K followersSEK 5,000–25,000per post
Ask for a quote in Swedish kronor that states whether VAT and agency fees are included. Separate the price of creating and posting the video from permission to reuse it. If you plan to run Spark Ads, agree on the authorization period and fee before production starts.
Our guide to TikTok influencer rates explains how content formats and usage rights affect a campaign budget.
What engagement rate to expect for the fee
For Swedish creators with 3,000–50,000 followers, the median engagement rate is 6.9%. Accounts with more than one million followers have a median of 6.6%. Compare a creator with others in the same tier, then look at recent views before deciding whether their quote fits your budget.
| Follower tier | Median engagement rate (Sweden) |
|---|---|
| 3K–50K | 6.9% |
| 50K–100K | 6.3% |
| 100K–500K | 6.3% |
| 500K–1M | 7.3% |
| 1M+ | 6.6% |
The Swedish creator market in numbers
TikTok’s advertising tools indicated a potential audience of 3.51 million adults in Sweden in late 2025. That represented 41.2% of the population aged 18 and over. Potential advertising reach increased by 4.3% between the end of 2024 and late 2025.
Women made up 61.0% of that adult advertising audience, and men accounted for 39.0%. These estimates cover potential ad reach among adults. They exclude younger users and do not measure TikTok’s complete monthly active user base.
What Swedish creators look like in the Tiger Finder database
Tiger Finder includes 58.8K creators based in Sweden. The median account has 7K followers, with 1.3K median views per video and a median engagement rate of 6.8%. Compare these figures with the global database below.
| Metric | Sweden | Global |
|---|---|---|
| Creators tracked (3K+ followers) | 58.8K | 45M |
| Median followers | 7K | 5.7K |
| Median engagement rate | 6.8% | 11.5% |
| Median views | 1.3K | 472 |
| Share with a contact email | 11% | 2.4% |
Hiring TikTok influencers in Sweden
Describe the kind of content that would make your product relevant to viewers. Set Sweden as the creator location in Tiger Finder, then review the matching accounts and their recent videos. A specific topic makes it easier to build a useful shortlist.
Try a prompt such as “Swedish home creators who share practical ideas for small apartments”. Tiger Finder analyzes video content to find relevant profiles. If you need female or male creators for the campaign, apply the gender filter to narrow your results.
Use these filters to refine your shortlist
Location
Select Sweden to find creators based there. Ask shortlisted creators for audience insights to check how many viewers live in the market your campaign serves.
Follower tier
Start with a size range that suits your budget. Compare quotes for equivalent deliverables and usage rights.
Engagement rate
Use the Swedish median for the creator’s follower tier as a reference. Check that both figures use the same calculation method.
Average views against followers
Look for a pattern across recent videos. A single viral post can make the average look stronger than typical performance.
Business email
Find profiles with a listed contact address and check whether collaboration requests go to the creator or a representative.
Working with Swedish creators
Familiar Swedish routines can give a creator a useful starting point for your campaign. Discuss how your brand fits their content, and check the practical implications of product gifts before sending them.
Build the idea around a familiar Swedish routine
For a food or home creator, “fredagsmys” can be a relevant setting. The Swedish Friday-night tradition centres on winding down at home with loved ones, often with a film and something to eat. It gives a product a place in a recognisable weekly routine.
Ask how the creator spends their own Friday evenings before writing the concept. A snack or serving bowl could feature as they prepare for a night in. Let them choose the details that fit their life and the content their audience already enjoys.
Prepare for questions about the sponsor
A study of two Swedish influencers’ tourism partnerships documented followers challenging sponsorships they felt conflicted with the creators’ values. The research examined Instagram and blog campaigns for Visit Dubai in 2019. It illustrates why a brand’s fit with a creator can become part of the public conversation.
Before agreeing on a partnership, discuss questions viewers may ask about your company. Give the creator evidence for claims about sourcing or working conditions, and provide a brand contact who can help answer follow-up questions. Leave room for the creator to raise concerns during the briefing.
Ask before sending PR gifts
Product gifts can create a tax cost for Swedish creators. Skatteverket’s guidance for creators without their own company explains that keeping unsolicited PR products can be taxable at their market value, even without an advertising collaboration. A free parcel may therefore come with an expense for its recipient.
Ask whether the creator wants the product before shipping it. Share its retail value and make returns straightforward. If you expect a video, agree on the paid work and any gifted products separately so both sides know what the collaboration involves.
Related pages
FAQ
Who is the most successful TikToker in Sweden?
By follower count, Zlatan Ibrahimović leads our Sweden ranking with 13.9M followers and 471.8K median views per video.
The strongest choice for a campaign also depends on audience response and relevance. Swedish accounts with 3K–50K followers have a median engagement rate of 6.9%, compared with 6.6% for accounts above one million followers. Use these benchmarks alongside recent videos when assessing a creator.
Who has the most TikTok followers in Sweden?
Zlatan Ibrahimović ranks first in Sweden with 13.9M followers, followed by Кукояки with 11.4M and Маша и Медведь with 7.1M. See the table above for the latest follower counts and engagement rates.
How much do Swedish TikTokers earn?
Published TikTok video packages in Sweden cost SEK 2,900–9,300, approximately US$290–930, before VAT. A package price can include production and campaign management, so it does not show the creator’s personal income. Monthly earnings depend on how many paid projects they take on and any other revenue. Costs and taxes affect what they keep.
How many people use TikTok in Sweden?
TikTok’s advertising tools reported a potential audience of 3.51 million adults in Sweden in late 2025. This figure covers people aged 18 and over available to advertisers. It excludes younger users and should not be read as the platform’s total monthly active user count.
How many Swedish creators are in the Tiger Finder database?
Tiger Finder tracks 58.8K TikTok creators based in Sweden and updates their data monthly. Around 11% have a contact email listed. Select Sweden as the creator location and describe the videos you want to find to explore relevant accounts.
How do you check if a Swedish creator’s audience is real?
Check whether recent videos receive consistent attention and comments that relate to what is being shown. Investigate sudden follower jumps and ask for audience insights before booking. Our guide to spotting fake TikTok followers explains which patterns deserve a closer look.
Which language should a Swedish TikTok campaign use?
For a campaign aimed at customers in Sweden, start with creators whose usual language suits those viewers. Swedish can support a local focus; English may suit an account that already serves an international audience. Agree on the spoken language and subtitles separately, and use audience insights to check where the creator’s viewers live.