Top 100 TikTok influencers in Poland

Meet 100 of the biggest TikTok creators based in Poland, listed by follower count. Compare their recent performance through median views and engagement rates, and find their contact email.

Looking for Polish influencers beyond this ranking?

Tiger Finder helps you find “polscy influencerzy” by the content they create and filter the results to match your campaign.

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How the ranking works

  1. Follower count determines the order of this list, with Poland’s largest TikTok accounts appearing first. A high position reflects a large following. To judge campaign suitability, check who makes up that audience and how closely they match your customers.

  2. The table also shows the engagement rate from recent posts. These figures add context to follower totals and help you compare how actively people watch and respond to each creator’s content.

  3. We include accounts with location signals that place the creator in Poland. A Polish-language account can operate from another country, so language alone does not qualify it. Each monthly refresh updates the ranking and the data cutoff shown above the table.

What Polish creators charge

Polish TikTok creators charge post fees at roughly 300 to 6,000 zł. Individual deals can fall outside that range, depending on the creator and the work involved.

  • Polish TikTok creators300–6,000 złper TikTok post

Request the fee in Polish złoty, also written as PLN, and ask whether it includes VAT. A quote for one TikTok video may cover a different amount of work from a package that also includes Instagram content. Compare the deliverables before deciding which offer gives you more for your budget.

Price paid promotion separately from the creator’s own post. For Spark Ads, agree on the authorization period and where you can run the content. If the campaign includes category exclusivity, specify which competitors it covers and when the restriction ends.

Read the full breakdown by format and tier, for the creators worldwide: TikTok influencer rates.

What engagement rate to expect for the fee

In Poland, creators with 3,000 to 50,000 followers record a median engagement rate of 7%. The median for accounts above one million followers is 7%. Compare a potential partner with the Polish benchmark for their tier, then review the recent posts behind that figure.

Median engagement rate (Poland)
Follower tierMedian engagement rate (Poland)
3K–50K7%
50K–100K5.9%
100K–500K5.8%
500K–1M6.6%
1M+7%

The Polish creator market in numbers

TikTok’s potential advertising audience in Poland reached 12.4 million adults in late 2025, equivalent to 39.8% of residents aged 18 and over. Its potential ad reach grew 11.5% year on year.

Women accounted for 60.6% of Poland’s adult TikTok ad audience, while men represented 39.4%. These are advertising estimates for people aged 18 and over.

What Polish creators look like in the Tiger Finder database

Across the 167.2K Poland-based creators in Tiger Finder, the median follower count is 6.5K. Median views reach 1.1K per video, and the median engagement rate is 7%. The table compares these Polish benchmarks with the global database.

Hiring TikTok influencers in Poland

Start your Polish creator search with the content your campaign needs. In Tiger Finder, combine a description with location and follower filters, then compare the results with the Polish engagement benchmarks above. Check recent viewing figures before adding a creator to your contact list.

Try a prompt such as “Polish food creators who share home recipes and review local bakeries”. Tiger Finder analyses video content to identify relevant profiles. If the campaign calls for female or male creators, you can also apply the gender filter.

Refine the results with these filters

  • Location

    Select Poland to find creators based there. For a campaign selling to Polish residents, check the audience’s location as well as the creator’s.

  • Follower tier

    Choose an account size that fits your budget, then request a quote for your specific TikTok brief.

  • Engagement rate

    Use the Polish median for the same follower tier as a reference. Make sure both figures use the same calculation.

  • Average views against followers

    Look for a pattern across recent videos. One viral post can give a different impression from the account’s usual performance.

  • Business email

    Select profiles with an email to build a contact list. The address may reach the creator directly or go to a manager handling partnerships.

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Working with Polish creators

Regional references can give a Polish creator’s content much of its character. Your brief should also account for local traditions and the way viewers shop online.

  • Tiger with a megaphone

    Keep the creator’s regional voice

    Regional language can be part of a Polish creator’s appeal. TikTok’s 2025 review highlighted Pan Babcia’s use of Silesian dialect and nostalgic recipes.

    For a food or home campaign, let the creator retain the expressions and family references that already make their videos familiar to viewers.

  • Tiger with an hourglass

    Plan around local gifting and food traditions

    Poland has two important December gifting occasions: “Mikołajki” on 6 December and Christmas Eve on 24 December. The first traditionally centres on smaller gifts, while families commonly exchange Christmas presents on the 24th.

    Give creators separate briefs for each occasion. Schedule recommendations early enough for viewers to order before the relevant delivery deadline.

    Food brands can also plan around “Tłusty Czwartek”, Poland’s Fat Thursday tradition, when people eat “pączki”, or Polish doughnuts. A bakery comparison or family recipe can give the creator a specific concept. The date changes each year, so confirm it before booking.

  • Tiger with a map pin

    Localize advertising labels and shopping details

    Build Poland’s UOKiK disclosure recommendations into the brief. Use a clear label such as “Reklama” or “Materiał reklamowy” and identify the brand. UOKiK recommends adding a visible disclosure alongside the platform’s commercial-content label. Payment in products or services also counts when it forms part of an agreed promotional collaboration.

    Shopping demonstrations should reflect Polish checkout habits. BLIK handled 1.4 billion online-store payments in 2025, while InPost reports that 87% of respondents in the Gemius 2025 study chose its parcel lockers. If your shop offers these options, let the creator show them and display prices in złoty.

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Related pages

FAQ

Who is the most successful TikToker in Poland?

Using follower count as the measure, Аnokhina Liza tops our Poland ranking with 40.4M followers and 2.9M median views per video.

A campaign may need a different measure of success. Polish creators with 3K–50K followers have a median engagement rate of 7%, while those above one million have a median of 7%. Review the performance figures together and choose the metric that matches your objective.

Who has the most TikTok followers in Poland?

The current leader in our Poland list is Аnokhina Liza with 40.4M followers. Next are Twins Style with 22M and Franek Bielak with 15.2M. The ranking at the top of this page shows the latest top five and their recent performance.

How much do Polish TikTokers earn?

Sponsored-post income varies by creator and campaign volume. SoBirds Agency’s 2025 analysis described fees of around 300 to 6,000 zł for a TikTok post. A post fee does not reveal monthly earnings: creators may have several paid projects or none, and production costs reduce what they keep.

How many people use TikTok in Poland?

TikTok cited 13.5 million users in Poland in its December 2025 review. Separately, its advertising tools showed 12.4 million adults available to advertisers in late 2025. The adult ad audience covers a different population, so use it for advertising context rather than as a total user count.

How many Polish creators are in the Tiger Finder database?

Our database includes 167.2K TikTok creators based in Poland and refreshes their data monthly. Contact emails are available for around 9.2% of these profiles. Check whether the listed contact handles the creator’s partnerships before sending a proposal.

What does a Polish nano influencer cost?

Polish platform Mikroinfluencerzy describes product exchanges or fees up to a few hundred złoty for accounts below 10,000 followers. Its estimates cover content packages across platforms, so request a separate quote for your TikTok video. Agree whether the price covers posting only or also gives you rights to reuse the content.

How do you check if a Polish creator’s audience is real?

Review several recent videos for consistent viewing figures and comments that relate to the content. Sudden follower jumps deserve a closer look, especially if you cannot connect them to a successful post. Our guide to spotting fake TikTok followers explains what to examine before approaching a creator.

Do Polish creators need to label gifted products?

The label depends on the arrangement. Under UOKiK’s guidance on gifts and commercial collaborations, a product supplied in exchange for promotion requires an advertising label. A first unsolicited gift of modest value can use “Prezent” if the creator chooses to feature it. Promotional posts about repeated gifts from the same brand should carry an advertising label.

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