Meet 100 of the largest TikTok creators based in Spain, ranked by follower count. Compare their engagement rates, then explore Tiger Finder to check recent video performance and find business emails.
Top 100 TikTok influencers in Spain
Last refreshed October 2026, based on the latest creator data in Tiger Finder.
| 1 |  Real Madrid C.F.@realmadrid | 77.5M | 21.8% |
|---|---|---|---|
| 2 |  fcbarcelona@fcbarcelona | 73.2M | 27.6% |
| 3 |  Lamine Yamal@lamine.yamal | 71.6M | 13.5% |
| 4 |  LALIGA@laliga | 47.3M | 8.6% |
| 5 |  noelgoescrazy@noelgoescrazy | 44.9M | 6.1% |
| 6 |  Vini Jr.@vinijr | 39.7M | 14% |
| 7 |  Emir Abdul Gani@emirabdulgani | 37.9M | 11% |
| 8 |  Atlético de Madrid@atleticodemadrid | 35.2M | 12% |
| 9 |  Benji Krol@benjikrol | 34.9M | 17% |
| 10 |  Ibai@ibaillanos | 28.5M | 9.5% |
Need Spanish TikTok influencers who cover a particular topic?
Describe the content you want to find and build a more focused shortlist in Tiger Finder.
How the ranking works
We rank creators based in Spain by their follower totals, with the largest accounts appearing first. This makes the list useful for comparing account size before you assess which creators suit your campaign.
The engagement rate beside each profile reflects activity on recent posts. Use it to compare audience response, then review individual videos to understand what attracts that attention.
Inclusion depends on location signals connecting the creator to Spain. An account does not qualify simply because its videos are in Spanish. The ranking updates monthly, and the date above the table shows when the data was last refreshed.
What Spanish creators charge
In 2026, a sponsored video costs €150–€500 for creators with 1,000–10,000 followers, approximately US$170–560. For creators with 10,000–100,000 followers, the range is €500–€2,500, approximately US$560–2,800.
- 1K–10K followers€150–€500per sponsored video
- 10K–100K followers€500–€2,500per sponsored video
Ask for the total in euros, including any applicable VAT and agency fees. Confirm whether it covers production and posting only or also lets you reuse the video. For Spark Ads, agree on the authorization period and price before filming. Category exclusivity should have a defined duration.
For more detail on pricing by format and account size, see our guide to TikTok influencer rates.
What engagement rate to expect for the fee
Spanish creators with 3,000–50,000 followers have a median engagement rate of 6.7%. For accounts above one million followers, the median is 7.4%. Compare each quote with the benchmark for that creator’s tier, then check whether their recent posts show steady performance.
| Follower tier | Median engagement rate (Spain) |
|---|---|
| 3K–50K | 6.7% |
| 50K–100K | 6.2% |
| 100K–500K | 6.2% |
| 500K–1M | 6.6% |
| 1M+ | 7.4% |
The Spanish creator market in numbers
TikTok’s advertising tools showed a potential audience of 20.9 million adults in Spain in late 2025, equivalent to 52.0% of the population aged 18 and over. Potential ad reach grew by 15.9% between the end of 2024 and late 2025.
Women accounted for 60.7% of that adult advertising audience, while men represented 39.3%. These figures describe potential advertising reach among adults. They exclude younger users and should not be treated as TikTok’s total monthly active user count.
What Spanish creators look like in the Tiger Finder database
Tiger Finder tracks 399K creators based in Spain. The median account has 6.8K followers, with 823 median views per video and a median engagement rate of 6.7%. Use the table below to compare Spain with the global database.
| Metric | Spain | Global |
|---|---|---|
| Creators tracked (3K+ followers) | 399K | 45M |
| Median followers | 6.8K | 5.7K |
| Median engagement rate | 6.7% | 11.5% |
| Median views | 823 | 472 |
| Share with a contact email | 5.6% | 2.4% |
Hiring TikTok influencers in Spain
Start with the subjects a creator should already cover. Search Tiger Finder using a specific description, select Spain as the creator location and review the matching videos. Check that their content gives your product a natural place in the conversation before adding them to your shortlist.
Try a prompt such as “Spanish food creators who make affordable meals with supermarket ingredients”. Tiger Finder analyzes video content to identify relevant profiles. If your campaign calls for female or male creators, use the gender filter to focus the results.
Use these filters to narrow your search
Location
Select Spain to find creators based in the country. Ask for audience insights to see how much of their following is in Spain, especially if your store only delivers there.
Follower tier
Choose an account size that fits your budget, then compare fees for the same deliverables and usage rights.
Engagement rate
Compare the creator with the Spanish median for their follower tier. Use the same calculation method for both figures.
Average views against followers
Review recent posts to understand typical reach. Check whether one viral video has raised the average.
Business email
Filter for profiles with a listed contact address. Confirm whether the creator or their representative handles collaboration requests.
Working with Spanish creators
For a campaign in Spain, look closely at the local references and language that connect a creator with their viewers. Give them room to adapt your brief, and agree on how they will produce the content.
Give everyday Spanish humor room to work
Some Spanish creators build their appeal around “costumbrismo”, humor about familiar habits and everyday life. In an interview about his comedy, TikTok creator Álvaro Casares describes joking about Madrid and recognizable family behavior. Those details are central to the format.
If you hire a creator with this style, ask them to place your product in a situation their viewers recognize. A household brand could appear in a familiar family disagreement about cleaning. Let the creator write the dialogue and explain any local jokes to your approval team before filming.
Respect the language of the creator’s community
Spain’s creator communities include people who build their identity around a regional language. TikTok’s feature on Galician-language creators highlights @pradorua’s cultural storytelling and @librariaclarion’s book recommendations. For these accounts, language is part of the reason viewers follow.
For a regional campaign, consider creators who already speak to that community in its own language. Discuss subtitles if you also need broader comprehension. Review audience location separately: regional content can attract viewers elsewhere in Spain and abroad.
Agree on how AI can support the production
In a 2025 European creator survey, 47% of Spanish respondents said they used AI daily for content creation, 17 percentage points above the European average. The research covered creators across social platforms and found that Spanish respondents were particularly likely to use AI for content analytics.
Ask which parts of the workflow use AI and make your expectations clear. A creator might use it to compare opening ideas or prepare subtitles. Agree on any restrictions around generated product images or synthetic voices before work begins, and check product claims against the information your brand supplies.
Related pages
FAQ
Who is the most successful TikToker in Spain?
Measured by followers, Real Madrid C.F. leads our Spain ranking with 77.5M followers and 595.7K median views per video.
Campaign success also depends on the response you want from viewers. Spanish creators with 3K–50K followers have a median engagement rate of 6.7%, while creators above one million followers have a median of 7.4%. Compare those figures with the account’s recent content and the audience you want to reach.
Who has the most TikTok followers in Spain?
Real Madrid C.F. has the largest following in our Spain ranking at 77.5M. Next are fcbarcelona with 73.2M and Lamine Yamal with 71.6M. The table at the top of this page shows the latest follower counts and engagement rates.
How much do Spanish TikTokers earn?
Sponsored-video fee benchmarks range from €150–€500 for creators with 1,000–10,000 followers, approximately US$170–560. For accounts with 10,000–100,000 followers, the range is €500–€2,500, approximately US$560–2,800. Monthly earnings depend on the number of paid deals and other income sources. Production expenses and taxes affect how much a creator keeps.
How many people use TikTok in Spain?
TikTok’s advertising resources indicated a potential audience of 20.9 million adults in Spain in late 2025. This covers people aged 18 and over available to advertisers. It excludes younger users and does not measure the platform’s complete monthly active user base.
How many Spanish creators are in the Tiger Finder database?
Tiger Finder includes 399K TikTok creators based in Spain and refreshes their data monthly. Around 5.6% have a contact email listed. Combine the Spain location filter with a description of the content you need to find relevant accounts.
How do you check if a Spanish creator’s audience is real?
Review several recent videos for consistent viewing patterns and comments that relate to the content. Look into sudden follower increases and ask for audience insights before booking a campaign. Our guide to spotting fake TikTok followers explains the signals that deserve a closer look.
Which language should a Spanish TikTok campaign use?
For broad reach within Spain, Spanish is a practical starting point when it matches the creator’s usual content. Regional campaigns may benefit from creators who post in Catalan, Galician or Basque. Agree on the spoken language and subtitles separately. Spanish-language videos can also reach audiences in Latin America, so check how many viewers are in the market your campaign serves.