Top 100 TikTok influencers in the UK

Explore 100 TikTok influencers in the UK ranked by followers, with engagement rates, median views, and contact email availability. The list below uses data collected in Tiger Finder and refreshes regularly as creator performance changes.

Want to go beyond the top 100?

Search TikTok influencers in Tiger Finder and narrow the results to creators who fit your UK campaign.

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How the ranking works

  1. We rank UK TikTok creators by follower count, starting with the largest accounts. This gives you a clear comparison of audience size. When choosing creators for a campaign, also check whether their viewers match the people you want to reach.

  2. Engagement rate draws on each creator’s recent posts. These figures help you assess current performance alongside the account’s total following.

  3. The list includes creators whose location signals place them in the UK. Publishing content in English alone does not qualify an account. We update the ranking monthly and show the latest data cutoff above the table.

What UK creators charge

The average UK prices are £20 to £100 for a nano creator’s in-feed TikTok video and £80 to £400 for a micro creator with 10,000 to 50,000 followers.

  • Nano creators£20–£100per in-feed video
  • Micro creators£80–£400per in-feed video

For a campaign targeting UK customers, compare fees against the share of viewers located in the UK. An English-language account can attract a large international audience. Ask for a quote in pounds and check whether VAT and any agency fees are included before comparing the total cost.

Agree on usage rights before production. If you plan to run the video as a Spark Ad, ask for a separate price and a defined authorization period. Specify where the ad will run and whether the creator must avoid working with competitors.

For a worldwide breakdown by format and tier, read our guide to TikTok influencer rates.

What engagement rate to expect for the fee

UK TikTok creators with 3,000 to 50,000 followers have a median engagement rate of 7.4%, compared with 7.2% for creators above one million followers. Use the UK benchmark for each tier to evaluate a quote, then check whether the creator’s recent content matches your campaign.

Median engagement rate (UK)
Follower tierMedian engagement rate (UK)
3K–50K7.4%
50K–100K6.7%
100K–500K6.4%
500K–1M6.7%
1M+7.2%

The UK creator market in numbers

TikTok’s potential advertising audience in the UK reached 26.8 million adults in late 2025, equivalent to 48.4% of the population aged 18 and over. Potential ad reach increased 12.5% year on year.

Women represented 61.5% of that adult ad audience, while men accounted for 38.5%. These figures describe advertising reach, not total monthly active users, and exclude under-18s. Check each creator’s audience before applying the national split to your campaign.

What UK creators look like in the Tiger Finder database

UK TikTok creators in the Tiger Finder database have a median of 7.4K followers, median views of 816 per video, and a median engagement rate of 7.3%. These benchmarks come from the 694.6K UK-based creators we track.

Hiring TikTok influencers in the UK

To hire TikTok influencers in the UK, describe the content you need in Tiger Finder and narrow the results by location and follower tier. Check engagement against the UK median for that tier, compare average views with followers, then use business email availability to build your outreach list.

Start with a specific description, such as “UK skincare creators who review affordable products”. Tiger Finder analyses the actual video content to find relevant profiles. If your brief calls for female or male TikTok creators, use the gender filter to focus your search.

You can also narrow the result

  • Location

    Use creator location to find people based in the UK. Check audience location separately, especially for campaigns promoting a local venue or regional service.

  • Follower tier

    Start with a tier that fits your budget, using the indicative UK rates above. Confirm the price with each creator.

  • Engagement rate

    Compare each profile with the UK median for its tier, using the same calculation method.

  • Average views against followers

    Check whether recent videos attract consistent attention. A large following alone does not show how many people will see your campaign.

  • Business email

    Filter for profiles with an email on file. Check whether the contact belongs to the creator or their representative before sending your brief.

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Working with UK creators

A UK creator’s humor and way of speaking can be a major reason people follow them. For retail campaigns, their experience with TikTok shopping also deserves attention when choosing a partner.

  • Tiger with a megaphone

    Preserve the creator’s humor

    Analysis of UK TikTok content highlights self-deprecation and deliberately understated delivery, where an apparently negative comment can be part of the joke.

    If that style attracts the creator’s audience, preserve it during approvals. Discuss how far they can joke about the product, and ask someone familiar with British humor to review the script. A global brand’s usual enthusiastic wording may change the delivery that made the creator appealing.

  • Tiger with an hourglass

    Check their experience with TikTok shopping

    The UK has a longer-established TikTok shopping ecosystem than Germany or France. TikTok Shop began operating in the UK in 2021, with the other two markets joining in March 2025.

    For retail campaigns, check the creator’s experience with shoppable videos and live selling. Ask which formats they specialise in and how those formats fit your campaign.

  • Tiger with a map pin

    Agree on the details of a sales partnership

    Discuss the commission alongside any production fee before agreeing on the collaboration. Confirm stock availability and delivery arrangements before the content goes live, so viewers can buy the products the creator demonstrates.

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Related pages

FAQ

Who is the most successful TikToker in the UK?

By follower count, Champions League leads with 59.9M followers and a median of 958.5K views per video.

Success depends on the metric. UK creators in the 3K–50K tier have a median engagement rate of 7.4%, compared with 7.2% for creators above one million followers. The table above shows followers, median views, and engagement rate together so you can compare the measures that matter for your campaign.

Who has the most TikTok followers in the UK?

Champions League has the largest following in our UK ranking at 59.9M followers, ahead of IShowSpeed at 51.8M and spursofficial at 44M. See the table at the top of this page for the current top five.

How much do UK TikTokers earn?

Income depends on the number and type of paid collaborations. Collab Dock’s UK guide estimates £80 to £400 for a sponsored video from a creator with 10,000 to 50,000 followers. That is an estimated fee per post, not monthly take-home pay; production costs and any management fees affect earnings.

How many people use TikTok in the UK?

TikTok reported more than 30 million monthly UK users in June 2025, based on its first-quarter average. Separately, DataReportal’s Digital 2026 report put the potential adult ad audience at 26.8 million in late 2025. These figures cover different populations and periods, so the adult advertising figure should not be treated as a total user count.

How many UK creators are in the Tiger Finder database?

Tiger Finder tracks 694.6K UK TikTok creators, with data refreshed monthly. Around 9.2% have a contact email on file, giving you a contact route for campaign enquiries. The address may belong to the creator or their management team.

What does a UK nano influencer cost?

For a UK nano creator with 1,000 to 10,000 followers, Collab Dock’s pricing guide estimates £20 to £100 per in-feed TikTok video. Confirm what the quote includes. If you also want to use the content on your own channels or in paid ads, agree those rights and their duration separately.

How do you check if a UK creator's audience is real?

Compare average views with follower count across recent videos, then read the comments for relevant responses. Investigate sudden follower increases that have no clear connection to content performance. Low views alone do not prove fake followers. Our guide on how to tell if a TikTok influencer is fake explains the checks.

Do you need a UK influencer agency to hire TikTok creators?

You can contact creators or their representatives directly using the business emails available in Tiger Finder. A UK influencer agency may suit a campaign that needs help with strategy, negotiations, or day-to-day management. If you manage outreach yourself, agree the brief and commercial terms in writing, and check the advertising disclosures before publication.

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